MEDIA RESEARCH

 DRS professionals have decades of undertaking media research projects.

 DRS offers the following types of media research services: 

ü      Audience Size, Profiling, Preferences Research.

ü      Market Feasibility and Potential Surveys.

ü      Channel Positioning Studies.

ü      Programme Exposure and Evaluation Research.

ü      Pre-testing and Post-Testing studies.

ü      Campaign Effectiveness and Impact Assessment Studies. 

We provide services to both the mainstream as well as niche players and in rural or urban areas, as per the client/ promoter needs.

DRS and N1 jointly undertake surveys for promoters launching new channels in any genre, existing television and radio networks and programme producers.  

For the list of media research projects handled by DRS, click here.