List of Projects  

Major projects handled by DRS professionals: 

·      Study on market potential of Direct-to-Home services in India. 

·       Viewership habits of Asianet TV viewers. 

·       All India survey of viewership habits, preferences, viewer responses
      for Eenadu TV covering all the languages in which ETV is broadcast
     (ETV Group). 

·       Audience research for Red FM Radio channel in the cities of Delhi,
      Mumbai and Kolkata. (Red FM, TV Today Group). 

·        Readership Survey for the leading Telugu daily, Eenadu in all the
      districts of the State . 

·        Reader feedback on special pages of Eenadu.

·        Monitoring of Advertising in Publications

·        A National Study on Impact of Television on Indian Society

·       Midline Survey for assessing the reach and popularity of TV serial
      jasoos Vijay (BBC World Service Trust)

 ·      Impact Assessment of Media Campaign of National Rural Health
      Mission; DAVP & Ministry of Health & Family Welfare, Government of
      India (February 2006)

 ·      Impact Assessment Study of the Media Campaign of the Total
      Sanitation Campaign (TSc), Ministry of Rural Development,
      Government of India (July 2005).

 ·       Effectiveness of Government Advertisements through Mass Media on
       the General Public, Department of Information and Cultural Affairs,
      Government of West Bengal. 

·        Designing of Media Campaign for enhancing Employee Motivation,
      Performance and Morale, General Administration Department, Govt of
      Gujarat. 

·        Study of Effectiveness and Outreach of messages on Bhagidari and
      other Government Departments. (as a component of People’s
      Perception Survey for Delhi Human Development Report), Planning
      Department, Govt of Delhi. 

·       Study of Knowledge, Attitudes and Practices related to Family
      Planning in seven States of North East. (As a component of District
      Level Household Surveys), IIPS, Mumbai.  

·        Evaluation of Effectiveness of Video Van on Family Planning
      Communication Strategies, (Ministry of Health & Family Welfare,
       Govt. of India).  

·        Impact Assessment Of Surbahar Programme for Ministry of Health &
      Family Welfare, Govt. of India (Ongoing). 

·        Impact Assessment of Lok Jhankar sponsored programme for
       Ministry of Health & Family Welfare, Govt of India (Ongoing).